Search performance
What is organic search worth to you?
Organic search, in revenue, not clicks.
Sessions, revenue and leads from Google, Bing, Yahoo and more.
Month on month, so growth and slippage jump out.
Now you can see what Google and AI search are actually worth to your pet brand
Pet owners search Google and ask ChatGPT before they buy. Do you know what either is worth?
- Revenue, not clicks: what search actually brings in, month on month
- Google vs. everyone else: where it really comes from
- ChatGPT, Gemini, Perplexity: what each sends you, down to the page
Exclusive offer for Underbite readers.
A note from Collin
You know me from The Underbite.
Here’s what you might not know:
I also co-founded Mostro with Robbie in 2023. SEO, AI search and Google Ads for founder-led brands.
Every pet brand founder I talk to gets stuck on the same question:
Is Google, ChatGPT and AI search actually making us money?
Not just traffic.
But revenue.
This dashboard answers it.
And I’d like to build one for you.
CollinCo-founder of Mostro and founder of The Underbite
Exclusive offer for Underbite readers.
Leaderboard
Where do your customers come from, Google or AI search?
Google vs. everyone else.
One ranked table: how your sessions, revenue and leads split between Google, ChatGPT and AI search.
Month on month, so you know which deserves more of your attention.
AI search
Is ChatGPT sending you customers?
Now you’ll know.
Traffic from ChatGPT, Gemini, Perplexity and more, down to the page it lands on.
Month on month, so you see where AI traffic is growing and which pages win.
Three steps. Nothing to install.
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Claim your free dashboard
Click the button and pick a time. Tell us about your brand. -
We build it
Read-only access to Search Console and GA4. We do the rest. You get a live link, not a PDF. -
We walk you through it
What search is worth to you. Google vs. AI search. What to fix first. Yours to keep.
Meet the team
The specialists who build and run the dashboard
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Collin Co-founder. Founder of The Underbite. Austin, Texas
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Robbie Co-founder. 15 years in SEO. Edinburgh
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Tom Head of SEO & AI Search
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Chris Senior SEO Specialist
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Kaitlyn Senior PPC Specialist
Questions pet brands ask about the dashboard
Is the dashboard really free?
Yes. There’s no charge and no obligation to work with us afterwards. We build it because brands that can see their numbers usually want help acting on them, and that’s a conversation we’re happy to have when you’re ready.
What happens on the strategy call?
Thirty minutes with a senior specialist. We look at how your brand shows up in Google and AI search today, agree what the dashboard should track for your brand, and show you the roadmap to more revenue from search. Then we build the dashboard.
What access do you need?
Read-only access to Google Search Console and GA4, plus your website address so we can set up AI search tracking. We send step-by-step instructions, and we never need access to your CMS or ad accounts.
Which AI search tools does it track?
ChatGPT, Gemini, Perplexity and Google’s AI Overviews. For each one you see the sessions, revenue and leads it sends you, the pages it sends people to, and how that is trending month on month.
How is this different from GA4 or Search Console?
Those tools show clicks and sessions in isolation. The dashboard ties search to revenue and leads, ranks Google, ChatGPT and AI search side by side, and tracks AI search traffic month on month in the same view.
Do I have to work with Mostro afterwards?
No. The dashboard is yours to keep. If you want help acting on what it shows, we’ll tell you what we’d do first and what it would cost.
The brands getting recommended now will keep getting recommended
AI search traffic compounds. The earlier you can see whether Google or ChatGPT is sending you customers, the sooner you can put your time and money there. Claim your dashboard and decide what to do with the numbers in front of you.
- Search performance tied to revenue
- Google, ChatGPT and AI search ranked, Google vs. everyone else
- What ChatGPT and AI search send you, and the pages they land on
Exclusive offer for Underbite readers.